The Determinants of Household's Bank Switching
Brunetti MariannaCiciretti RoccoDjordjevic Ljubica
CEIS Research Papers
We investigate the determinants of households’ bank switching in 2006-2012 period exploiting a unique representative dataset from Bank of Italy Survey on Household Income and Wealth that follows the households and their bank(s) over time. Focusing on the features of the household-bank relationship, we find that exclusivity (using a single bank), intensity (number of services used), and scope (bank services used) of the relationship with the bank play a role in shaping the households’ decision to switch. Moreover, we find that this decision is strongly and positively correlated with both taking out and paying off a mortgage. We also find that the risk preferences, mobility and economic condition of the household are not associated with its propensity to switch, whereas education and financial literacy do matter for this decision, albeit with opposite effects. Cooperative and unlisted banks are significantly less likely to be discarded. As expected, competition plays a role increasing switching.
Keywords: household-bank relationship, switching cost, bank services
JEL codes: G21, D14
Date: Wednesday 06 August 2014
Revision Date: Wednesday 24 June 2015